What do the terms GSM and microns actually mean?

You may have heard these words when people talk about print but don’t know what they mean.

That’s okay because today I’m going to let you into a little secret and tell you what they mean and the difference between the two.

In Europe, paper is measured in GSM. This stands for ‘Grams per Square Metre’ and means exactly that, for example, how many grams a single sheet of paper weighs measuring 1m x 1m.

A low-quality paper such as a copier or inkjet paper is often 80gsm, whereas a letterhead would usually be either 100gsm or 120gsm. Papers weighing 130gsm to 170gsm are generally used for leaflets, flyers or posters.

  • 200gsm to 300gsm are ideal for premium flyers or brochure covers where you want a heavier finish.

  • 300gsm to 400gsm is ideal for business cards, postcards, presentation folders and wedding stationery as it’s very thick and has a quality feel.

Once the weight gets above 200gsm it is classified as board and this is where the term ‘microns’ comes in which indicates the thickness of the sheet. 1 micron = 1/1000 of a millimetre. 

Have a look at the table to see the equivalent weight and thickness.

Board weight 200gsm = Board thickness 150 – 220 microns

Board weight 250gsm = Board thickness 190 – 285 microns

Board weight 300gsm = Board thickness 237 – 342 microns

Board weight 350gsm = Board thickness 284 – 395 microns

Board weight 400gsm = Board thickness 315 – 460 microns

The same weight but a different thickness.

Different sheets may weigh the same in GSM but have different thickness in microns. Let me explain, for example, a piece of pine and a piece of oak may be the same thickness but will be a different weight due to their density. The same applies during the manufacture of paper or board such as the type of coating, the amount of virgin fibres used or the bulkiness of the raw material.

This should explain why variations can occur between printed jobs using different boards that might weigh the same but have different thicknesses. A good example is in uncoated boards with cheaper grades having the same thickness but weighing less than superior grades.

I hope you have found this blog useful.

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What is the difference between litho and digital printing?

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CMYK vs RGB: Differences in colour for print and digital.