Brand support material designed for Love Your Image.
Penny Morgan recently launched her new service, Love Your Image, a specialised series of sessions designed to boost confidence in front of the camera.
To promote her new brand and services, Penny turned to DL Design for professional brand support material.
Although Penny created her logo, she sought my professional input to fine-tune its design, ensuring it looked its best. Once the logo was perfected, the next step was to design a range of promotional materials to increase brand visibility for Love Your Image.
The brand’s website was already live, featuring a dynamic scrolling header that showcased images from a photoshoot Penny had done with a client. This visual element became the centrepiece of the physical branding materials. I was tasked with designing a business card, flyer, and roller banner – all of which needed to visually align with the website to create a cohesive look.
For the roller banner, I incorporated a bold heart-patterned background, giving the design extra impact. It’s important to remember that on roller banners, only the top third is usually visible, especially when placed behind a table. That’s why the most crucial messaging and branding elements were positioned at the top, with the repeated heart pattern filling the lower space to create balance.
The same heart-themed design carried over to the business cards and flyers, ensuring brand consistency across all physical materials. This unified design approach helps Love Your Image stand out across digital and physical brand assets.
With her business cards, flyers, and roller banners designed and printed, Love Your Image now delivers a consistent and visually compelling message, helping the brand stand out and attract more attention.
Here’s what Penny had to say about the project.
“A few years ago I asked Darren to design and provide marketing material for my new website, Love Your Image. Roller banners, business cards, A5 cards, and promotional giveaways, were all fabulous, on time and on budget. So I returned to him recently to design and provide promotional A6 cards for a new online course I was running. Again, consistent with my brand, beautifully designed, within the time and budget quoted. You can’t ask for a better service… thank you, Darren!”
