Business brand design for Your Choice Ceremonies.
Starting a new business is exciting, but imagine launching two at the same time!
That’s exactly what Heather did, and I was thrilled to assist with her business brand design for both ventures.
Your Choice Ceremonies is an independent professional celebrant service offering bespoke ceremonies for life’s key milestones, including:
Weddings.
Vow renewals.
Naming ceremonies.
Funerals.
Alongside this, Heather also launched Bartsch Business Support, a company providing expert HR support, training, and Health & Safety advice.
How we developed the brand design.
Heather had a clear vision: she wanted a tree-shaped logo that could be adapted for both businesses while keeping them visually connected. With this in mind, I set out to create two complementary logo designs.
Logo creation and typography.
For the logos, Heather liked the concept of a tree, which became the foundation for both designs. To complement the graphic, I chose Apetura Regular and Medium, a clean, sans-serif font that’s simple and easy to read, perfect for business branding across various platforms.
Color scheme.
For Bartsch Business Support, I went with dark blue – a colour that conveys professionalism and trust. For Your Choice Ceremonies, I opted for earthy tones that reflect warmth and personal connection, which align with the nature of celebrant services.
Business cards and print design.
Once the logos were finalised, I designed business cards for both companies. These were litho printed onto 450gsm silk paper with matt lamination on both sides, giving a premium finish that reflects the quality and professionalism of both brands.
Here’s what Heather had to say about the project.
“I have just received my new business cards and logos from DL Design Associates Ltd. I couldn’t be happier with them. Darren was able to take one design and create complimentary branding for two completely different businesses. Darren delivered within the expected lead time and provided lots of useful tips and advice. Thank you very much!”
